Shopify Inc. a commerce company provides a commerce platform and services in Canada the United States Europe the Middle East Africa the Asia Pacific Australia China and Latin America. The company’s platform enables merchants to displays manages markets and sells its products through various sales channels including web and mobile storefronts physical retail locations pop-up shops social media storefronts native mobile apps buy buttons and marketplaces; and enables to manage products and inventory process orders and payments fulfill and ship orders new buyers and build customer relationships source products leverage analytics and reporting manage cash payments and transactions and access financing. It also sells custom themes and apps and registration of domain names; and merchant solutions which include accepting payments shipping and securing working capital. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is headquartered in Ottawa Canada.